The first session was done by Prof. C K Sabharwal who set the right platform by sharing his thought on Future of Marketing. He presented the mixed view of what marketing guru, Philip Kotler reflected in his book Kotler 3.0 and his own visualization about the future of marketing. Faculty members of marketing area shared their views in the form of presentations of the topic in their chosen areas of interest. Every presentation by the faculty was thrown open for the discussion among the participants followed by the valuable comments by the Industry experts.

Mr. Ajay Duggal, Ex-GM, Berling Chemine, New Delhi, Mr. Vikash Bagga, Ex Head-Marketing, Tata AIG, New Delhi , Mr. Sanjeev Shukla and Mr. B. D. Nathani, CEO, G & D Shoes (Disney), New Delhi were the guest from the industry in the panel of experts. Dr. Sujata Khandai, Principal UG Campus was invites as an in-house expert for the FDP. She has contributed a lot by giving her valuable suggestions and comments. Deliberations on Co-creation of value in marketing by Dr. V. N. Bajpai, Cause marketing by Dr. Satish Kumar, Permission marketing in hospitality sector by Prof. Lalit Sharma, Visual merchandising as tool for sensory marketing by Prof. G. N. Srivastava, Ethical issues in Pharmaceutical industry by Prof. Vineeta Srivastava, Return on marketing Investment by Dr. Mukesh Porwal, Measuring Customer satisfaction in Banking Industry by Dr. S. Bhattacharya, Managing Innovation by Prof. A. P. Tripathi were the eye opener in terms of future ahead. Prof. Sweta Bajpai and Prof. Priyanka Lawania from I.T.S UG Campus attended the FDP.

The FDP was really interesting, thought provoking and was very well co-ordinate by Prof. C. K. Sabharwal and Dr. Mukesh Porwal.

The workshop was divided into four different levels:
• Self harmony
• Harmony in the family
• Harmony in the Society
• Harmony in nature and cosmos

The first level concentrated on understanding co-existence of self and body, importance of right understanding, analyzing the importance of relationship and identifying the required physical facilities for self comfort and existence. This session also emphasized on role of our pre-conditionings in our day to day decisions and behavior.

The second level talked about prosperity in the family. The difference between intention and competencies of an individual was brought about in this session. Thus, the importance of right evaluation of a person’s competencies was discussed very elaborately. The nine core family values were also shared in this session.

The third level talked about extension of family’s harmony with the society. In the fourth level the importance of correlation amongst the four orders of the entire cosmos i.e physical order, pranic order, animal order, human order so as to understand the relationship of mutual fulfillment within each order. During workshop, sessions were organized on video shows, group discussions and experience sharing, thereby, giving a holistic understanding on the subject.

The session concluded with an understanding that mutual fulfillment is inherent in nature to live in harmony and prosperity. The resource persons for the session from university were Shri Gopalji, Shri Manoj Gupta, Mr. Tarique and Mr. Talaan. Around 80 faculty members from different management and engineering colleges of AKTU participated in the workshop.

The purpose of the workshop was to propagate human values to the student fraternity through faculty and thus creating sensitization amongst students for a better, value driven behavior and self development.

To further strengthen faculties expertise, with the current practices on digital expression; Department of Management - PG (Marketing) organized one-day FDP on "Digital Marketing: Process & Practices" on July 2nd, 2016 from 9.45 A.M onwards at I.T.S - Mohan Nagar Campus.

This FDP (Faculty Development Program) aims to demonstrate exactly how the corporate and businesses are using the digital marketing tools to drive their business results and to keep themselves on the leading edge of business change. This FDP also focuses on equipping the participants with skills required for designing and using right mix of digital marketing mix and how the digital strategy can re-define the potential customer decision journey.

The expert on board Mr. Aveneendra Kumar (Head: Acquisition (Digital) at Locovida (Times of India Group), exclusively demonstrated the real time tracking of two digital resources and explained how it could be beneficial while corporate are designing their marketing mixes.

The FDP was coordinated by Dr. Abhinav P. Tripathi.

During the session the expert on board has suggested that the concept of strategy is centuries old. However, business strategy field has come into picture mainly in the last century. It was also analyzed that for the major part of the last century the focus of business strategy has been primarily on the USA, Western Europe and Japan and in their context. It is understandable because firstly, Europe has taken lead in the Industrial Revolution and USA became the dominant economic power post World War II followed by Western Europe and later joined by Japan.

In the second session they emphasized that the interest in strategy in Indian context has gained currency in last decade of twentieth century particularly post liberalization of 1991. Preliberalization, the main strategy, if any, was to get government license and serve the big lucrative Indian market. Liberalization brought not only foreign competition but also opened Indian companies to the strategic concepts and tools with the incoming of strategic consulting firms like McKinsey, BCG etc.

The objective of this FDP is to look at various aspects of teaching strategic management in the Indian context.