The FDP was inaugurated by the Keynote speaker Prof J K Mitra Ex Dean, FMS, Delhi University with an overview of relevance of case teaching in Management Education. The second session was taken by Dr. A.K. Puri, Director General, ITS. He emphasized on the various techniques for teaching a case. The post lunch session was conducted by Dr. Harsh V. Verma, FMS, Delhi University. His session was very lively as he had a unique style of presentation, involving every faculty with the counter question and raising many issues and finally winding up with a common solution.

The second day started with a novel way of case writing skills taken by Dr. Mukesh Pandey, Associate Professor-College of Agribusiness Management, Pantnagar University, Uttarakhand and Dr. A.K.Puri, Director General, ITS. They both helped us to focus on identifying the core issue as the first step and to quote the facts without being beased and opinionated. The workshop was than divided in small groups and was personally guided on the leads by both of them.

The third day began with the discussion of the case “Fresh Field Crops” developed by Dr. Mukesh Pandey. He explained the business model to understand the case. Through this case he streamlined how to structure the case and then develop it further. The afternoon session gave a practical awareness by taking up presentation of each lead discussed, a day earlier. The cases developed by the faculties were given a serious thought and suggestion flowed in from everyone to enrich the case further.

The FDP concluded with the distribution of certificates to all the participants. The final touch was given D.G. ITS by sharing the various tips and steps to make the case studies more effective. Prof Anusha Agarwal and Prof Nitin Saxena coordinated the workshop.

The faculty members found the full day FDP very useful and knowledge enhancing.

The first session was done by Prof. C K Sabharwal who set the right platform by sharing his thought on Future of Marketing. He presented the mixed view of what marketing guru, Philip Kotler reflected in his book Kotler 3.0 and his own visualization about the future of marketing. Faculty members of marketing area shared their views in the form of presentations of the topic in their chosen areas of interest. Every presentation by the faculty was thrown open for the discussion among the participants followed by the valuable comments by the Industry experts.

Mr. Ajay Duggal, Ex-GM, Berling Chemine, New Delhi, Mr. Vikash Bagga, Ex Head-Marketing, Tata AIG, New Delhi , Mr. Sanjeev Shukla and Mr. B. D. Nathani, CEO, G & D Shoes (Disney), New Delhi were the guest from the industry in the panel of experts. Dr. Sujata Khandai, Principal UG Campus was invites as an in-house expert for the FDP. She has contributed a lot by giving her valuable suggestions and comments. Deliberations on Co-creation of value in marketing by Dr. V. N. Bajpai, Cause marketing by Dr. Satish Kumar, Permission marketing in hospitality sector by Prof. Lalit Sharma, Visual merchandising as tool for sensory marketing by Prof. G. N. Srivastava, Ethical issues in Pharmaceutical industry by Prof. Vineeta Srivastava, Return on marketing Investment by Dr. Mukesh Porwal, Measuring Customer satisfaction in Banking Industry by Dr. S. Bhattacharya, Managing Innovation by Prof. A. P. Tripathi were the eye opener in terms of future ahead. Prof. Sweta Bajpai and Prof. Priyanka Lawania from I.T.S UG Campus attended the FDP.

The FDP was really interesting, thought provoking and was very well co-ordinate by Prof. C. K. Sabharwal and Dr. Mukesh Porwal.

The workshop was divided into four different levels:
• Self harmony
• Harmony in the family
• Harmony in the Society
• Harmony in nature and cosmos

The first level concentrated on understanding co-existence of self and body, importance of right understanding, analyzing the importance of relationship and identifying the required physical facilities for self comfort and existence. This session also emphasized on role of our pre-conditionings in our day to day decisions and behavior.

The second level talked about prosperity in the family. The difference between intention and competencies of an individual was brought about in this session. Thus, the importance of right evaluation of a person’s competencies was discussed very elaborately. The nine core family values were also shared in this session.

The third level talked about extension of family’s harmony with the society. In the fourth level the importance of correlation amongst the four orders of the entire cosmos i.e physical order, pranic order, animal order, human order so as to understand the relationship of mutual fulfillment within each order. During workshop, sessions were organized on video shows, group discussions and experience sharing, thereby, giving a holistic understanding on the subject.

The session concluded with an understanding that mutual fulfillment is inherent in nature to live in harmony and prosperity. The resource persons for the session from university were Shri Gopalji, Shri Manoj Gupta, Mr. Tarique and Mr. Talaan. Around 80 faculty members from different management and engineering colleges of AKTU participated in the workshop.

The purpose of the workshop was to propagate human values to the student fraternity through faculty and thus creating sensitization amongst students for a better, value driven behavior and self development.