The volunteers were students of PGDM (2023-25 batch). Day’s focus was to celebrate “Republic Day” with the underprivileged children of Sahibabad area. The student volunteers included Aman Kumar Lath, Sourav Fuloria, Shivesh, Shivangi, Saloni & Anuj Kohli (2022-24 Batch).

Student volunteers spoke about the various freedom fighters to make the children familiar with them. They also conducted few memory games for the children. This was followed by a session of Fundamental Rights. Each of the volunteers explained the necessity and importance of the rights for the citizens of the country.

During the celebration a Cultural competition was organised in which interested kids participated. Children presented dance and patriotic poems. The best three performers were awarded with prizes.

The session ended with the distribution of sweets.

Dr. V.N. Bajpai during his address cited vaidik shlokas and said that having your own constitution is a big responsibility and we all should try to be responsible citizens.  

Dr. Sunil Kumar Pandey in his address said that on the occasion of 75th Republic day we as Indians have made remarkable progress in all the fields at International level and we always should try to be progressive in life.

Dr. Timira Shukla also congratulated and conveyed her best wishes to all.

Following patriotic performances made the celebration more enthusiastic & entertaining;

1.      Poetry by Nitu and Kanak from PGDM (2023-25 Batch).

2.      Solo Singing by Shikhar from PGDM (2022-24 Batch)

3.      Poetry by Gyanesh from MBA (2022-24 Batch),

Ms. Neha and Mr. Utkarsh hosted the event. The celebration ended with sweets & snacks distribution.

The ceremony was graced by the presence of Shri. Surinder Sood, Director PR, I.T.S – The Education Group; Dr. Timira Shukla, Director – I.T.S School of Management; Dr. V. N. Bajpai, Director, I.T.S, Mohan Nagar; Dr. Sunil Kumar Pandey, Director, IT & UG Campus and Dr. Anusha Agarwal, PGDM Chairperson.

The ceremony was marked by the auspicious lamp lighting ceremony. Our respected  Shri. Surinder Sood, Director PR, I.T.S – The Education Group congratulated all the awardees and their parents for the brilliant academic achievement of their wards. He advised the students to nurture the spirit of continuous improvement, compassion, and zeal to learn in life.

In her welcome address Director –Prof. Timira Shukla. She congratulated the awardees and said that continuous learning is important in all walks of life for professional growth. Dr. Anusha Agarwal, Chairperson presented an overview of the categories of awards and motivated the students to put their best efforts in academics for a bright future. 

The students were presented with awards in two categories. These categories were:

1.         Merit Awards

2.         Performance Improvement Award

·         Top 10 Merit Holders ofPGDM (2022-24) Batch III Trimester

·         Top 10 Merit Holders of PGDM (2022-24) Batch IV Trimester

·         Top 10 improvements in PGDM(2022-24) Batch III Trimester over II Trimester

·         Top 10 improvements in PGDM2022-24) Batch IV Trimester over III Trimester

·         Top 10 Merit Holders of PGDM (2023-25) Batch I Trimester 

A total number of 55 students were awarded under above categories. All the awardees were appreciated with loud cheers by their batch mates. The event culminated with a Hi-Tea for Parents & Awardees.

At the conference, Dr. Saxena presented her research paper titled "Impact of University Social Media Marketing on Customer Engagement and Customer Response: Exploring the Mediating Role of University Brand Equity."

 The forthcoming abstract, slated for inclusion in the proceedings of the 9th PAN IIM World Management Conference, 2024, emphasizes the critical understanding of the dynamic interplay among university social media marketing, customer engagement, and response. This understanding is crucial for enhancing brand equity and crafting strategies to strengthen stakeholder connections, enhance reputation, recruitment endeavours, and overall institutional prosperity.

 Participating in this conference has offered Dr. Ritu Saxena a commendable learning experience, providing her with valuable insights into the evolving landscape of digital interconnectedness in our ever-changing global environment.

Prof. Namita Rajput, Professor, Department of Commerce, University of Delhi was the resource person for the workshop.

The Workshop aimed to cultivate a creative and innovative mindset in participants. The workshop introduced students to Omni Channel marketing concepts and practices.

The inaugural ceremony commenced with a focus on the importance of workshop. Dr. Timira Shukla, Director, I.T.S School of Management welcomed the guest with the plant sapling.

The workshop covered key topics viz. concept of Omni Channel, Key elements of Omni Channel, Cross Channel Communication, Unified Customers Profile, Technology and related areas.

The participants acquired hands-on experience with marketing methodologies. The culmination of the workshop saw student teams developing prototypes that addressed real-world problems, showcasing their ability to translate challenges into user-centric solutions.

Overall, the workshop successfully equipped students with the tools and mindset necessary for creative problem-solving, aligning with the institute’s commitment to fostering well-rounded and innovative professionals.

The distinguished panel of speakers included Nishith Upadhyaya, Executive Director Advisory - India, APAC & MENA, SHRM; R Chandrasekaran, Former Chairman, Nasscom; Nathan SV, Partner, Deloitte; and Nav Vij, Chief Digital Neuroscientist at Neurowyzr.

Mr. Updhyay initiated the session by providing valuable insights into the definition of holistic employee wellbeing and the identification of its key components. The meticulously crafted agenda focused on recognizing the limitations of traditional Employee Assistance Programs (EAPs) while exploring the evolving landscape of comprehensive wellbeing initiatives.

A highlight of the event was a discussion on the benefits of adopting a holistic approach to employee wellbeing, emphasizing its positive impact on both individuals and organizations. Attendees gained valuable insights into leveraging neuroplasticity techniques for achieving peak brain performance and recognizing the crucial role of mental health in overall wellbeing.

 The event also underscored the importance of implementing neuroscience principles to enhance organizational productivity. The holistic perspective presented aimed to inspire HR professionals to redefine their strategies, fostering a workplace environment that prioritizes the overall health and performance of employees.

Mr.Kaushal is a well acknowledged motivational speaker, in his address on  ‘Changing Role of HR’ . He emphasized that today Human Resources, department doesn’t merely perform administrative functions, instead now it’s a strategic division which binds in the overall growth strategy of business. Jacob Morgan, Author of Employee Experience, clearly expresses, “what was viewed by many as one of the least exciting areas of an organization is now one of the most dynamic places to work.”

Conventionally, human resources are thought to be a department where employees go to get hired or fired. In the past few years, it has changed. Now employees go to human resources with feedback, suggestions, career advice, and to learn how to become a better worker. Senior HR professionals take a seat among other C-level executives to define talent strategy that complements business strategy and aids growth. At the end of the session Prof. Yachna Malhotra gave token of gratitude to Dr Bhupendra kaushal Sir.

The entire session was quite captivating and full of learning for the budding managers. 

Mr.Kaushal is a well acknowledged motivational speaker, in his address on  ‘Changing Role of HR’ . He emphasized that today Human Resources, department doesn’t merely perform administrative functions, instead now it’s a strategic division which binds in the overall growth strategy of business. Jacob Morgan, Author of Employee Experience, clearly expresses, “what was viewed by many as one of the least exciting areas of an organization is now one of the most dynamic places to work.”

Conventionally, human resources are thought to be a department where employees go to get hired or fired. In the past few years, it has changed. Now employees go to human resources with feedback, suggestions, career advice, and to learn how to become a better worker. Senior HR professionals take a seat among other C-level executives to define talent strategy that complements business strategy and aids growth. At the end of the session Prof. Yachna Malhotra gave token of gratitude to Dr Bhupendra kaushal Sir.

The entire session was quite captivating and full of learning for the budding managers. 

MIX MAESTRO focused on the marketing viz as 4 Ps of marketing i.e, Product, Price, Place & Promotion. And for that an open market named as ITS PLAZA was created, in which participants showcased the 4 P's along with their pitching skill of a particular product given by Marrecus Team to the team. Also, there were competitors of products in the market as well thus the participants had to pitch their product in front of the customers to the event judges Prof Ashutosh Sharma and Prof Durba Roy.  

Following teams bagged the top 3 positions:
• 1st Prize (Maestro Marketeer no.1) Team Vend Tastic :Saurav Fuloria, Aman Goel, Sonali Kumari, Akash Sharm

• 2nd Prize (Maestro Marketeer no.2) TeamMaverick Marketers :Shiv Shankar Patel 

Ankit Kumar , Nasir Iqbal, Saksi Kumari 

• 3rd Prize (Maestro Marketeer no.3) Team BR Group :Aniket Anand, Abhinav Kumar Singh, Shashank Shekhar,  Rahul Sinha

Critics’ Choice Award  (Team Pitcher mafia) :Aditya Gaur,  Sakchham Dubey, Rajneesh Gupta

Overall presentation and decoration Award.

Best stall decoration team (Team Startup) :Shivani panwar, Aakansha Nigam, Jyoti, Sandeep Nayak

Social Media Quiz Winner :Vibha Singh

Social Media best hype team (For promotion on social media)   

Team Innovator: Vansh Gupta, Harsh Poswal, Saurabh Bhati, Ritesh Sharma

Club also organised Lucky draw category of non-participating students and faculty members.

The winner of lucky draw of faculty was Marrecus – The Marketing Club’s coordinator Prof Neha Shrotiya

The winner of lucky draw of students – Nishu Kumari Sec A

The event who graced by the presence of Dr. Timira Shukla, Director & Dr. Anusha Agarwal, Chairperson PGDM. Judges of the event and CLUB coordinator Prof Neha Shrotriya awarded the winning teams with trophies, certificates of appreciation and gift hampers. Certificates of participation were awarded to all the participating teams.