The workshop was inaugurated by Dr A K Puri, Director General of I.T.S Ghaziabad with the lamp lighting. In his inaugural address he mentioned that case study method of teaching used in management education is quite different and interesting from most of the methods of teaching used at various B-schools. It is different because it inculcates qualitative and quantitative analytical skill, decision making skills, application skills, oral communication skills and time management skills and Interesting in the sense that unlike traditional lecture-based teaching the case method is an active learning method, which requires participation and involvement from the participant. Dr Lena Horne, Professor at university of Manitoba, Canada highlighted the various issues related to case method of teaching. Dr Mohan Agrawal, the facilitator of the event briefed about the case for the discussion; “Tata Consultancy Services (TCS): Entry and Growth in the Health and Life Sciences Business”. Three Indo- Canadian teams consisting the students from University of Manitoba, Canada and I.T.S Ghaziabad were formed. All the teams have analysed and presented the case. The workshop was full of many colours of joy, happiness, togetherness, that could be seen in students of both the nations. It gave an opportunity to learn and at the same time to create an everlasting relationship. At the end the workshop was over with not just smiles on everyone’s faces but the memories of pulsating togetherness.

Next, he explained about Brand Prism which includes Physique, Personality, Culture, Relationship, Reflection and Self Image. He has discussed about ABC Concept and 80-20 Rule that is now applicable and adopted in all the industries.

After the imparting of knowledge, he then interacted with the students and asked them to share their views regarding the topic and answered their queries as well such as discussed a little about role of Procurement and Vendor Management in supply chain management, Application of Procurement Principles in Retail Sector.

Guest Lecture ended with a vote of thanks by Prof. Alok Singh.