FDP /SDP/ Workshops/Guest Lectures


Workshop on “Communication skills for Sales Strategies”

I.T.S School of Management Ghaziabad organized a session on the topic “Communication skills on Sales strategies” for the PGDM (2023-25) batch on May 18th, 2024.

The resource speaker was Mr. Gaurav Malik, Chief Strategy officer, Successive Technologies. The session commenced with a welcome note by Professor Yachna Malhotra and by presenting a plant sapling to the guest.

Mr. Gaurav Malik highlighted that in today's competitive business environment, mastering effective communication and sales strategies is paramount for success. He emphasized essential tactics, emphasizing the importance of personal branding, understanding consumer perspectives, and utilizing various communication frameworks. By adopting these strategies, professionals can enhance their influence and achieve consistent growth. Mr. Malik provided valuable insights into leveraging LinkedIn for personal branding, the significance of confident communication, and the power of networking and content creation.

Mr. Gaurav explained the communication framework that involves listening, thinking, speaking or writing, and non-verbal cues. The personal cheat sheet, akin to a personal diary, helps track progress, while LinkedIn newsletters serve to maintain a professional record. Moreover, prompt engineering and confident communication are vital, ensuring that one looks and sounds convincing. Finally, Mr.Gaurav underscored that presenting products or services to the right person at the right time is crucial for optimal results.

To conclude the session, Mr. Gaurav facilitated a role play involving four candidates, two focusing on marketing qualified leads (MQL) and two on sales qualified leads (SQL). The MQL candidates were tasked with developing marketing strategies for the FMCG industry from the audience's perspective, while the SQL candidates were challenged to sell the FMCG products to at least five audience members using their strategies. This practical exercise underscored the importance of understanding both marketing and sales dynamics, reinforcing the session's key points on effective communication and strategic thinking.

At the end of the session, Dr. Timira Shukla, Director- I.T.S School of Management, and Chairperson PGDM Program Dr. Anusha Agarwal presented memento as a token of gratitude and remembrance to the guest.

View More View Less


Workshop on the Topic "Personal Branding using Social Media" for BBA and BCA students

I.T.S School of Management, Ghaziabad organized a workshop on "Personal Branding using Social Media" for the final year students of BBA and BCA courses on March 18, 2024.

Prof. Yachna Malhotra, I.T.S School of Management introduced the importance and requirement of Personal Branding in the professional and corporate life.

An ice breaking activity was conducted to make students alert and active listeners for the session. The session was a mix of both the slide show coupled with some interesting activities, engaging videos and online quizzes to make students understand the significance and need of Personal Branding and how to make best use of their smart phones and social media to increase their networking and branding in the virtual age.

The session covered various aspects of personal branding like creating a personal brand statement, identifying target audiences, and using social media platforms to build a brand. The advantages of personal branding like creating connections, enhanced reach, making narrative and leadership building were discussed at length. Some real life examples coupled with video examples were discussed  for better comprehension of the subject among the audience.

The session concluded with an online quiz on Personal Branding in which all the students actively participated and realized their learning outcomes of the session. The students' joy was further enhanced with the virtual certificates they generated based on the scores in the online quiz.

The attendees were enthusiastic and engaged throughout the workshop, asking questions and sharing their experiences related to social media and personal branding.

View More View Less


Workshop on Selling Skills and its Significance for BBA and BCA students

I.T.S School of Management, Ghaziabad organized a workshop on “Selling Skills and its Significance” in professional life for the final year students of BBA and BCA courses on Friday, March 15, 2024.  

The resource person Dr. Timira Shukla, Professor and Director introduced the concept and elucidated the role and scope of professional selling in contemporary world. She used exercises and games to articulate the concept of SPIN selling.

Prof. Shukla further elaborated the significance of listening to the customer. Role plays was used as a method to demonstrate the role of probing the customer’s mind and mapping.

The different skills explained included listening skills, interpersonal skills, problem solving skills, presentation & persuasion skills, negotiation skills and customer service skills. The do’s and don’ts which can kill a sale were highlighted by using real life examples. 

View More View Less


Workshop on HR Analytics “

I.T.S School of Management organized workshop on the topic “HR Analytics” for HR Specialisation students PGDM II Year Batch (2022-24) on March 1, 2024  

Dr. Pooja Nanda, Associate Professor (Business Analytics ) Amity University, Noida and Dr Richa N. Agarwal, Associate Professor, Area Head (HR/OB) , I.T.S School of Management use the resource person for the workshop.

The initial session was conducted by Dr. Richa N. Agarwal who explained various HR frameworks (LAMP, HR ANALYTICS) and taught students a range of Excel functions, along with different metrics, charts, and dashboards. The LAMP framework stand for logic, Analytics, Measures, and Process; which are four critical components of a measurement system that drives strategic change and organizational effectiveness..

Dr. Pooja conducted the second session, covering fundamental concepts of Tableau, a visualization tool, various types of graphs, storytelling, distinctions between analysis and analytics, as well as discrete and continuous data. Students got to know about Tableau which is a powerful data visualization software that allows users to create interactive and shareable dynamic dashboards, reports, and visualizations from various data sources. Dr. Pooja explained how analysis deals with events that have already happened while analytics is about taking care and predicting future aspects.

The session was highly interactive and provided valuable knowledge.

View More View Less


Workshop on “Design Ignition : A design Thinking Journey”

I.T.S School of Management organized a two-day workshop titled on “Design Ignition : A design Thinking Journey” on January 10th & 11th, 2024 for the PGDM (2023-25) Batch.

The programme was conducted by Zycie Verto (Transforming Lives for success). Mr. Dipender Singh was the resource person with his trainers.

The Design Thinking Workshop aimed to cultivate a creative and innovative mindset in participants. The workshop introduced students to design thinking principles, emphasizing a human-centred and collaborative problem-solving approach. The inaugural ceremony commenced with a focus on the importance of workshop. Dr.Timira Shuka , Director, I.T.S School of Management welcomed the guest with the plant sapling.

Day 1 Through various sessions covering empathy, definition, ideation, prototyping, and testing, participants acquired hands-on experience with design thinking methodologies. The culmination of the workshop saw student teams developing prototypes that addressed real-world problems, showcasing their ability to translate challenges into user-centric solutions.

Day 2 The practical, hands-on nature of the workshop received particular praise for providing a tangible understanding of design thinking concepts.

Overall, the workshop successfully equipped students with the tools and mindset necessary for creative problem-solving, aligning with the school's commitment to fostering well-rounded and innovative professionals.

View More View Less

Workshop on NASSCOM Digital Literacy Training for PGDM students

I.T.S School of Management organized a two-day workshop on NASSCOM Digital Literacy Training on December 26th and 27th, 2023, for the PGDM (2023-25) Batch. The programme was conducted by Vikra Educations in collaboration with NASSCOM, DXC Technologies & Centre Learning. Mr. Abhishek Kumar, Corporate Trainer, Vikra Education was the resource person.  

The primary objective of the workshop was to bring together professionals and enthusiasts, fostering an exploration of the dynamic realms of digital literacy, machine learning, data science, and artificial intelligence.

The inaugural day commenced with a focus on Digital Literacy Training, encompassing an overview of digital literacy sessions, emphasis on key skills, and active participant engagement with feedback mechanisms. The subsequent exploration of Machine Learning included discussions on notable advancements, real-world case studies, and hands-on exploration of practical applications.

Day two extended the learning experience with in-depth sessions on Machine Learning, Data Science, and Artificial Intelligence. The Data Science segment encapsulated presentations summarizing key insights, exploration of tools and methodologies, and the sharing of data-driven insights. The parallel Artificial Intelligence sessions delved into crucial insights, ethical considerations, and engaging discussions on future trends and innovations.

The workshop's participant interaction was facilitated through networking opportunities, collaborative activities, and insightful Q&A sessions. Participants recognized the pivotal role of digital literacy training in program effectiveness, actively identifying areas for improvement.

The key takeaways from the event were substantial, emphasizing novel perspectives such as the role of I.O.T and I.O.T in management and cyber security. The workshop highlighted the powerful synergy between digital literacy, machine learning, data science, and artificial intelligence, showcasing their collective impact on driving innovation and efficiency.

In conclusion, the workshop reinforced the pivotal role played by the integration of digital literacy, machine learning, data science, and artificial intelligence in today's era. These technologies collectively drive innovation, efficiency, and transformation across diverse industries. As these fields continue to evolve, professionals were encouraged to innovate, adapting to the changing work environment, and harnessing the power of automation and data-driven decision-making for improved outcomes. 

View More View Less


Workshop on Group Behaviorfor PGDM students.

I.T.S School of Management, Ghaziabad organized an insightful 2 days Workshop on “Group behavior” on 21st &  28th November, 2023 for PGDM 2023-25 Batch.

The Resource Persons was Mr. Rakesh Seth, Corporate Trainer, Mentor.

Mr.Rakesh Seth told elaborated on the importance of group behavior. He explained why and how people behave in different group and in different situations. Mr. Rakesh Seth elaborated on the importance of group behavior.

In the first session, he explained the ideas of groups and teams, pointing out what makes them different. He also elaborated on how important both teams and groups are in an organization, each playing a vital role in achieving the organization's goals.

In the second session, he organized a fun activity for students. They got blocks to create something together, using their creativity and teamwork with 10 team members. The goal was to see how well the team could work together and identify any challenges that arise in accomplishing the task. It provided a hands-on way for students to understand the strengths and weaknesses of their team. The students enjoyed this practical approach to teamwork.

The session was full of learning for the students. 

View More View Less


Workshop on Marketing Analysis of Innovation Aspects in Business for PGDM students.

I.T.S School of Management, Ghaziabad organized an insightful workshop on “Marketing Analysis of Innovation Aspects in Business” on 17th of October, 2023 for PGDM 2023-25 Batch.

The Resource Persons was Mr. Alakshendra Mishra, General Manager, Business Development at Satra Services and Solutions Private Limited. The event was graced by the presence of esteemed Director Dr. Timira Shukla along with Prof. Neha Shrotiya and Dr. Rajeev Johari.

Mr. Mishra emphasized the evolving demands of marketing in the 21st century, shedding light on the pivotal role of innovation. He underscored that innovation and creativity go hand in hand with understanding the customer’s needs, gaining valuable customer insights, and staying informed about competitors. These elements constitute the bedrock of contemporary marketing analysis. This session was a remarkable opportunity for the students to grasp the dynamic nature of marketing in today’s business landscape. 

View More View Less