The objective of the conference was to provide a robust platform for Research paper presentation and discussion to  promote research among all the active participants in the conference .The session was held on the basis of presentation of research papers and posters , discussions and followed with one to one feedback  . The experts talk based on the Session on  Evolution of digitalisation and India's Achievements till 2024  . Further the research papers were focused on use of Technologies such as AI, ML ,Cloud computing ,block chain in finance for financial inclusion and sustainability.

The Conference was organized on hybrid mode where around 20 selected papers were presented by Researchers & Scholars from various places of India.

The FDP was organized on Zoom Platform where around 50 Faculty & Research Scholars participated from different parts of India. During the workshop, Research related very important aspects like; Simple and Multiple Regression Analysis, Structural Equation Modelling (SEM), Introduction to the software AMOS, Confirmatory Factor Analysis (CFA), Common bias (CMB) test, Measurement Model Assessment, Discussing Fit Indices and higher order construct etc. were covered. Mr. Ashutosh Sharma was awarded with participation certificate.

With an emphasis on fostering a conducive environment for start-up growth, the event served as a platform for inspiring dialogue and collaboration among budding entrepreneurs and industry experts.

The event started with the inaugural panel discussion on “Start-Up “Ecosystem. The discussion aimed to highlight the role of entrepreneurship and innovation in shaping India’s future.

The panel on “Incubator Start-up Centre of Excellence” deliberated on the importance of establishing incubators as centers of excellence to nurture and support budding start-ups across various sectors. The conversation delved into the realm of deep technology, emphasizing its significance in driving innovation and sustainable growth in the country’s economy.

The discussion highlighted the substantial funding opportunities available for start-ups, with a staggering $60 billion earmarked for the sector over the next two years. The panel expressed optimism regarding India’s potential to emerge as a global leader in entrepreneurship and innovation.

Later students visited exhibition and saw many new ideas being marketed through robust incubator start-up ecosystem. They saw how the potential of deep technology is driving innovation and economic growth, positioning India as a key player in the global start-up landscape.

Students had the opportunity to explore numerous start-up stalls, including well-known brands like Nyka, where they engaged in various activities and won exciting freebies.   The event proved to be an enriching experience for the students, providing them with practical knowledge and hands-on learning opportunities.

Prof. Yachna Malhotra, I.T.S School of Management introduced the importance and requirement of Personal Branding in the professional and corporate life.

An ice breaking activity was conducted to make students alert and active listeners for the session. The session was a mix of both the slide show coupled with some interesting activities, engaging videos and online quizzes to make students understand the significance and need of Personal Branding and how to make best use of their smart phones and social media to increase their networking and branding in the virtual age.

The session covered various aspects of personal branding like creating a personal brand statement, identifying target audiences, and using social media platforms to build a brand. The advantages of personal branding like creating connections, enhanced reach, making narrative and leadership building were discussed at length. Some real life examples coupled with video examples were discussed  for better comprehension of the subject among the audience.

The session concluded with an online quiz on Personal Branding in which all the students actively participated and realized their learning outcomes of the session. The students' joy was further enhanced with the virtual certificates they generated based on the scores in the online quiz.

The attendees were enthusiastic and engaged throughout the workshop, asking questions and sharing their experiences related to social media and personal branding.

The talk was delivered by Mr. Kunal Bedi, Content Team Lead, Orient Electric, Alumnus PGDM (2007-09 Batch). Dr. Timira Shukla, Director – I.T.S School of Management welcomed the guest by presenting a plant sapling.

Mr. Kunal Bedi started the session with a straight-forward question & answer session involving the students. Questions such as "How do you typically purchase products offline?" and "Do you believe traditional marketing and digital marketing are the same?" encouraged active participation from the students, allowing them to share their thoughts and experiences openly.

Mr. Kunal then stressed the importance of story-telling and highlighted the various digital platforms used for it, explaining their differences. He began by distinguishing between Instagram and Facebook, stating that Instagram is visual, focusing on sharing experiences, while Facebook serves as an announcement platform for providing information. He also briefly mentioned LinkedIn, describing it as a professional networking platform.

He expanded on the concept of storytelling and how brands utilize it to market their products and engage with customers. He emphasized that storytelling is the experience customers receive through visuals, sound, and text. He highlighted the crucial role of consistency in storytelling for brands, stating that effectiveness and success hinge on maintaining consistency in conveying the brand's story. Mr. Kunal proceeded to explain the concept of three funnels: top, middle, and lower funnel.

The session wrapped up with a quick energizing exercise, followed by an interactive Q&A session with the students, addressing diverse topics covered throughout the lecture.

Overall, it was a fruitful session that provided an excellent learning opportunity.

It was an enriching opportunity to exchange knowledge with a diverse group of professionals. Dr. Saxena delved into the significance of HR Analytics, elucidating the reasons behind its importance, emphasizing recruitment metrics, and highlighting the pivotal role of various recruitment channels. The session was interactive, featuring hands-on exercises for analysing recruitment channels. Participants were actively engaged, contributing insightful questions and discussions. 

The Event was inaugurated with the worship of Maa Saraswati by Dr. Timira Shukla – Director I.T.S School of Management, Dr. Anusha Agarwal- PGP Chairperson, & Prof. Durba Roy.

In the Event following competitions were organized;

1.       Cultural Stall with the theme “Innovative Eco Friendly Approach” (Main Competition)

2.       Cultural Solo Dance (Ms. Vanshika Prakash was the winner)

3.       Cultural Solo Singing (Mr. Shantanu was the winner)

4.       Standup Comedy. (Mr. Shaswat Sharma was the winner)

The Best Stall competition was Judged By Dr. Shailesh Kr. Dubey & Dr.Neeraj Sanghi, and winner of this competition was first prize stall no.-4 including the members Prateek chaudhary, Akash Sharma, Ritik singh, Kirti Chaudhary, Gunee tyagi. Whereas first runner-up was stall no.-7 including the members Aman Kumar Lath, Saurabh Fuloria, Khushboo, Akshansh & Shantanu. And the Second Runner-up was stall No.-1 including the members Shivam, Aman Goel, Sonali Kumari, Vanshika & Naincy.

Solo Dance, Solo Singing and Standup Comedy events were judged by Dr. Richa Narayan Agarwal & Prof. Yachna Malhotra.

Solo Dance

First winner : Vanshika

Second winner: Sonali Gupta

Third winner :Ananya

Consolation prize : Sakshi & Pragya

Solo Singing

First winner : Shantanu

Second winner: Alankar

Third winner : Saumya Gupta

Consolation prize : Soumya Trivedi & Alok

Standup Comedy

First winner : Shashwat

Second winner: Pragya Shree

All the Winners were Awarded with Trophies by Dr. V.N. Bajpai; Director - Institute of Technology & Science, Dr. Timira Shukla; Director – I.T.S School of Management, Dr. Anusha Agarwal; PGP Chairperson and judges of the event.

The event was successfully organized by the members of Cultural Club; Ram Krishna, Utkarsh, Kanika, Nitu, Adarsh, Neha Agarwal, Pranjal, Neha Kumari, Aamir, Shivesh, Neha Baghel, Yukta, Gaurav, Madhav, Kartik.

There were many participants from various colleges of Delhi University and institutes of Delhi NCR, among them PGDM Students performed very well and got awarded with participation certificates. It was a great learning experience for the students.

The resource person Dr. Timira Shukla, Professor and Director introduced the concept and elucidated the role and scope of professional selling in contemporary world. She used exercises and games to articulate the concept of SPIN selling.

Prof. Shukla further elaborated the significance of listening to the customer. Role plays was used as a method to demonstrate the role of probing the customer’s mind and mapping.

The different skills explained included listening skills, interpersonal skills, problem solving skills, presentation & persuasion skills, negotiation skills and customer service skills. The do’s and don’ts which can kill a sale were highlighted by using real life examples.