The Institute Innovation Council at I.T.S Mohan Nagar Ghaziabad organised an online workshop on “Business Model Canvas”.
The key resource person for the occasion was Ms. Bhumika Sukhadia, Co-Founder, OPE Innovation Lab, Mumbai. Her areas of expertise include Industrial Design, Design for Manufacturing, Business Innovation & Strategy Design, Hands-on Training & Teaching Methods, Qualitative Design Research, Ethnographic Research, Design Thinking Training & Consulting.
Ms. Sukhadia started her talk by mentioning the importance of the Business Model Canvas She also talked about her organisation OPE Innovation Lab. Referring to three main elements in the form of Objects, People & Environment, she highlighted “specific set of people: looking out for a specific experience” with the example of OYO, TAJ Hotel, ZOSTEL, GINGER, airbnb. During the session she revealed that the Canvas was invented by Alex Osterwalder, a Swiss business theorist and entrepreneur. To explain the process she took an example of traditional supply of milk by cycles and then bikes. Later she demonstrated how quality and quantity are not major issues; rather feasibility is an important consideration. She also explained the difference between a business plan and the business model canvas.
Ms. Sukhadia briefly discussed the steps for building a business model canvas for any start-up or new business venture with the example of SUPR Daily. These included the customer segment, the value proposition, channels, customer relationships, execution, and the cost structure. She also emphasised upon the need for starting work on one’s own business idea, thinking about it and also having a look at what others are doing in the market .
In order to illustrate the concept of the business canvas, Ms. Sukhadia took the example of the Ikea business model where she talked about the customer centric approach , cost reduction, convincing power and understanding the bridge of the company. She also talked about the Revenue Schemes and repeated cycles that are required on achieving the bigger path of business.
Overall the session was very interactive and encouraging. At the end of session the students participated and raised inter questingestions. The event was concluded with presentation of virtual plaque as token of gratitude.
Two days workshop on “The Shift in Digital Marketing-Interactive Content, AI, Marketing Analytics and more” for PGDM
ITS School of Management organized Two Day Demonstrative workshop on “The shift in Digital Marketing – Interactive Content, AI,
Marketing Analytics and More” for Social and Digital Media Marketing participants from PGDM 2019-21 Batch on 18th& 19thDecember, 2020, conducted by Mr. Debajyoti Banerjee - Founder & CEO at Seven Boats info. system Pvt. Ltd., invited speaker at IIM Shillong, IIT-KGP,BITS-Pilani, IIM Rohtak.
The workshop started with introduction of the Subject and basic fundamentals Digital Marketing. The Participants were also deliberated with the importance of Content marketing Gamification and its future implication in Analytics. The Workshop was divided in Two days’ time schedule.
Day 1 : The workshop started with the Brief about AACRO™ model of Digital Marketing, Understanding digital consumer behaviour, acquisition & engagement, Gamification & it’s relevance, M3 Model - Motivation Momentum Meaning Model, Gamification Strategies -Prize/Rewards, Open Engagement, Timing Urgency, Competitive Leader board, Types of Gamification - Web, Social, Mobile App, purpose - Social engagement, Referral, Retention/Re-Engagement, Lead Gen, Brand Recognition, Gamification Tools - Simple, Readymade & Technical, DIY - Exercise - Make a Gamification strategy or build a quick simple game, AI and its relevance in Digital Marketing.
Day 2 : The workshop resumes with the concept of You tube channel Promotion & Marketing Analytics & Marketing Intelligence, you tube channel setup, you tube creator studio, Video Promotion Strategies, You tube SEO, Cards, End Screens, Watermark, CTA Youtube Partner Program to earn Money, ACC method, Segmentation & Preference, Measurement New vs returning, Frequency, Recency & Engagement/Goal, Heatmap & User interaction Ananlysis, User Flow Ananlysis Technology, Browsers, Mobile Usage analysis Web traffic.
Towards the conclusion, Director (Management), Dr Vidya Sekhri Felicitated the resource person with the virtual Plaque as a token of gratitude & remembrance. She highlighted the Importance of the Gamification and Predictive Analytics to the Participants. During the series of discourse, the positive suggestions and feedbacks were also shared by Participants. Dr Garima Srivastav proposed vote of thanks as a closing the remark which brought Two-day workshop towards the end.
The workshop was conducted and coordinated by Dr. Garima Srivastav.
I.T.S. School of Management in collaboration with SV Welfare Partners organized an online workshop on
“Investment Awareness among the Young Generation” for PGDM batch 2020-22 on 9th December, 2020. The expert for the session was Mr. Shamsher Singh. He is an MBA graduate and a certified financial planner who has conducted over 8000+ training sessions with distributors and senior professionals in the Banking and Insurance sector. He is also a CNBC Financial Award winner.
Mr. Singh apprised the participants about the need to understand and identify personal investment goals and accordingly choose suitable investment options to maximize the return. He elaborated the three most important considerations for any product i.e., Returns, Safety and Liquidity. He also briefed the participants about Gold Exchange Traded Funds - ETF along with other categories of fund investments.
Students raised a number of queries which was satisfactorily answered by the expert. Towards the end of the session, a virtual plaque was presented to the expert as a token of gratitude and remembrance.
I.T.S. School of Management, Ghaziabad organized an online workshop for students of PGDM (20-22) batch
on“Emotional Competencies That Enhance Leadership and Teamwork” by Dr. Anjana Sen on 27 th October, 2020.Dr. Anjana Sen is a consultant and coach for emotional intelligence and neuroleadership. She is a medical professional and has designed and facilitated several workshops on ego awareness and balance, stress management, relationship management, empathy enhancement and neuro-leadership.
Workshop began with the welcome address by Director Management, Prof.(Dr.)Vidya Sekhri. Dr Anajana Sen started the session by emphasizing upon the level of emotional intelligence of a new born baby and an adult and identified the emotional intelligence as the third eye of a human being. She spoke about transformative emotional intelligence which is the learned ability to think constructively and act wisely. She beautifully explained the components of emotional intelligence –Self-Awareness, Self-Regulation, Empathy and Relation Management.She also mentioned about chemistry of emotions, effect of ego and emotion on physical, mental & spiritual health and ways to process anger. She further discussed that through appropriate anger management techniques, one can use your anger as a motivator to make positive changes around oneself and that's what constructive anger is all about.She elaborated upon the relevance of emotional intelligence for a leader. She said that when we learn to lead our thoughts and attention and take responsibility for fulfilling our own needs then we are ready to work alongside others and lean a team.
She engaged students with story based activities and captivating visuals of presentation in the entire workshop. Students raised relevant questions to explore emotional intelligence as one of the leadership and team based competency.
Towards the end, Dr. Charu Chaudhary gave vote of thanks and digital plaque to the guest speaker as the token of gratitude and remembrance. It was a great learning experience for all participants.
Prof. Ritu Saxena, Assistant Professor- Department of Management at I.T.S, Mohan Nagar
successfully completed AICTE Training & Learning( ATAL) Academy sponsored online Workshop on “Stress Management ” from 5th October-9th October, 2020 .
The workshop was focused towards conceptual overview and hands on experience on many facets of stress management strategies, types & practical exposure through activities. There were 14-15 online sessions of 1.5 each, distributed over the 05 days of the FDP.(3 Sessions per day). Assignments and final test was a part of successful completion of FDP.
The objective of the workshop was to learn and assess their personal levels of stress and to determine the root causes of their stress and learners was equipped with practical tips and techniques for reducing & relieving stress, new ways of dealing with stressful situations, people and attitudes can be developed. Though life provides various demands that may prove troublesome to handle, stress management provides variety of how to manage anxiety and maintain overall well-being.
On the 28th of September, 2020 an online workshop was held under the aegis of the Institute Innovation Council (IIC), ITS Mohan Nagar,
with a view to familiarise PG students from both PGDM and MBA courses with the issues relating to starting entrepreneurial ventures. The two resource persons invited for the same were Dr Nikhil Agrawal, CEO, Foundation for Innovation and Research in Science and Technology (FIRST), IIT Kanpur and Mr Amitava Pal, Associate Dean IISM and Mentor AIM, NITI Aayog.
Welcoming the guests on the occasion, Director (Management) and President, IIC ITS, Dr Vidya Sekhri spoke about the goals of the IIC initiative and highlighting the objective of the session emphasized on the need and importance of Entrepreneurship during these turbulent times. She also referred to how, in spite of the constraints imposed by the pandemic, technology had afforded us the ability to have this interaction. She urged the students to use this pandemic as an opportunity to explore new business ideas and convert them into a venture.
The first eminent speaker Dr. Nikhil Agrawal discussed the various facets of incubating entrepreneurial ventures and the support provided by IIT in this regard. He discussed the types of ventures that the IIT would willingly take into consideration irrespective of the educational institution of the student innovator with its nondiscriminatory approach. Frequently referring to his experiences at FIRST, he stressed on the fact that it was not necessary to have a background in the IITs to be an innovator. He pointed out that anybody with a promising idea was welcome to approach incubation centres such as the one he was associated with. He also referred to how innovative ideas from India had helped to combat the Covid crisis and oriented the students on design thinking. He exemplified this through the masks developed by his institute which were being used by leaders like the Prime Minister as well as other public figures and alluded to the development of ventilator technology.
The second distinguished resource speaker Mr. Amitava Pal shared his views on how venture capitalists and investors needed to be approached for any new project. He emphasised that what mattered was the idea and not where it came from. Accepting that it was not always easy to come out with an original concept, he said that it was necessary to distinguish one’s own creation from other competing ideas. He focused on ideation and the relevance of it from the customer perspective and also shared inputs on the precise extent to which ideas can be shared with investors. While words like ideation are thrown about a lot, it was important to give proper thought to the same as the corporates are always interested in contributing to anything which holds promise. While an individual may have several ideas, one needed to start from the low hanging fruit, viz. those that are most possible to convert into reality. It was also necessary to speak to several people and develop one’s own network so as to have a better conception of one’s creation. He discussed the importance of strengthening networks and focusing on creation of a self brand that is able to pull people rather than creation of the product brand. He also highlighted the extreme hard work that needs to be put in by the innovator.
All the student participants were actively involved during the entire session as reflected in their rapt attention and they raised their concerns and doubts throughout the session. Such an interactive session definitely goes a long way in nurturing young innovators.
Wrapping up the session, Dr Rajeev Johari, Convener, IIC ITS followed the Director (Management), President- IIC in thanking the corporate guests along for making time for the interaction with the students and hoped that ITS would have the pleasure of having them for many more such occasions of thoughtful insights in future.
I.T.S - Mohan Nagar, Department of Management organized an online workshop on “Financial Modeling” for Finance specialization participants from PGDM (2019-21) Batch on 26th -27th September, 2020.
The resource person of the workshop was Mr. Kapil Kalra, CFA, Vice President, Sky Power Global, Toronto, Ontario, Canada. He has a rich 15 + years of experience in diversified C&IB (focusing on Infrastructure Project Financing) across different critical verticals of wholesale banking.
The workshop started with the motivational words by Dr Vidya Sekhri, Director-Management, She highlighted on the importance of financial modeling in today’s scenario.
The speaker started with introduction of basics of Financial Modeling widely used in Excel. The Participants were also deliberated with the importance of Modeling and its future implication in how to take decisions in models.
He had shown students how to do a modeling of a project from scratch as well as give some real time scenario to build financial modeling. He further deliberated the Fundamentals of Financial Modeling, and how to implement in the excel in the well-mannered form; Assumptions in Financial Modeling as per industry aspects, interpretation of output from model and the also explained regarding presenting the results from financial modeling. Also discuss the various important components of financial modeling, what are things we need to consider to build a good model.
He also took questions from the students and answered them satisfactorily. Towards the end of the session, the Plaque was presented to the Speaker as a token of gratitude and remembrance. The entire workshop was very informative & inspiring for everyone
I.T.S - Mohan Nagar, Department of Management organized an Online Demonstrative workshop
on “Predictive Analytics in Marketing Research using SPSS” for Marketing Research and Information System specialization participants from PGDM 2019-21 Batch on 17th September, 2020. The resource person of the workshop was Dr. Jeffrey Lawrence D’silva -Principal Researcher, Institute of Social Sciences Studies, University of Putra, Malaysia.
The Online Workshop started with introduction of basics of statistical tools widely used in Marketing Research. The Participants were also deliberated with the importance of Marketing Research and its future implication in Analytics.
The instructor further deliberated the fundamentals of multiple linear regression in marketing, Logistic regression in marketing, Hierarchal Regression, importance of HR in marketing Research, Assumptions in Logistic Regression, Data preparation: coding of responses, Interpretation of output from logistic regression and also explained regarding Presenting the results from logistic Regression
A practice case study, Practice exercises and Excel Sheet was provided to the all the participants beforehand.
Hand-outs of major SPSS Commands were also handed over to the participants. During the series of discourse, the positive suggestions and feedbacks were also shared by Participants.
Towards the end of the session the Plaque was presented to the resource Person as token of gratitude and remembrance. Honourable Director Management Dr. Vidya Sekhri also graced the occasion and highlighted the importance of Predictive Analytics in Today’s world.
The workshop was conducted and coordinated by Dr. Garima Srivastav.