The resource speaker was Mr.Abhishek Banerjee, Project Manager, at Tata Stive. Chairperson, Dr.Anusha Aggarwal welcomed the speaker.

Mr. Banerjee introduced various courses offered by Google and highlighted their potential to enhance students' life skills, employability, and competitiveness in the job market. He discussed courses such as Google IT Support, Google UX Design Professional, Google Data Analytics, Digital Marketing, Business Intelligence, and more.

Mr. Banerjee's enthusiasm was appreciable as he elucidated how these carefully crafted courses empower students to navigate the complexities of data-driven decision-making.

In an age where information holds immense power, the ability to extract meaningful insights from data is invaluable. Mr. Banerjee elaborated on how these courses equip students to make data-driven decisions and thrive in the modern corporate environment. Completion of these courses awards valuable certificates, enriching students' CVs and LinkedIn profiles, thereby providing substantial advantages for their careers.

As the session drew to a close, Mr. Banerjee provided profound insights into various types of certificates used in the industry for rapid data analysis and decision-making. He encouraged students to pose intriguing questions, which he answered comprehensively, fostering a highly interactive atmosphere.

At last Professor Sunil Upadhyay presented a memento as a token of gratitude.

participated and presented their research paper on the title “A STUDY TO MEASURE THE IMPACT OF SOCIAL MEDIA PLATFORMS FOR MARKETING” during 3rd International Conference on “Digital Transformation towards Sustainable Development in Future”, Vision: Viksit Bharat@2047 Organised by Research Affairs Committee, organized by Research Committee Rajdhani College, University of Delhi on March 8th - 9th, 2024.

The Conference was organized on Zoom Platform where around 90 selected papers were presented by Researchers & Scholars from more than 15 countries. 

The event marked a significant gathering of notable leaders and speakers shaping the landscape of the industry.

Mr. Puneet Das, Chairman, National Council on Branding and Marketing, ASSOCHAM & President, Packaged Beverages (India & South Asia), Tata Consumer Products Ltd., extended a gracious welcome to Chief Guest Mr. Shashi Shekhar Vempati, Former CEO, Prasar Bharati.

The event witnessed the insightful keynote address by Mr. Harish Bhat, Former Brand Custodian, Tata Sons, Director, Marketer, Author, and Columnist. He emphasized the essence of exceptional customer experiences across all touchpoints in defining branding and marketing strategies.

Mr. Shashi Shekhar Vempati, Former CEO, Prasar Bharati, stressed the pivotal role of AI in shaping the future of marketing in his keynote address. He also emphasized the significance of data privacy and ethics in navigating regulatory frameworks.

The highlight of the event was an unforgettable award ceremony, honouring visionaries in the industry, for their remarkable contributions, creativity, and impact.

The summit featured a diverse array of panel discussions and masterclasses, covering pertinent subjects such as:

·       Ensuring Data Confidentiality: Navigating the Future of Data Protection in Marketing

·       Hyper-Local Marketing: Strategies for Success in Fragmented Markets

·       Ethics in the Digital Age: Navigating Digital Age Challenges with Dark Patterns, Influencer Dynamics, and Responsible Advertising

·       Evolving Role of Generative AI in Driving Authentic Branding and Customer Experience

·       Elevating Consumer Consciousness: Authentic Engagement and Responsible Marketing Strategies Beyond Branding

The Festival of Manufacturing organized by The Times Group, marked a significant milestone in the journey of India's manufacturing sector. The purpose of the event was to celebrate  achievements of Indian manufacturing, particularly highlighting the progress made in the last decade under initiatives like 'Make in India' and 'Make for India' launched by Hon' Prime Minister of India.

Shri RK Singh, Union Minister, Ministry of Power and New & Renewable Energy, Government of India was the Chief Guest of the day and followed by Guest of Honour and other dignitaries of the day Mr. Atul Dinkar Rane, OS & Director General, Brah Mos, DRDO and CEO & MD, BrahMos Aerospace shared their views through panel discussion on different issues likeRevolutionizing the Automotive Landscape, Celebrating 10 Years of Make in India, Conglomerates and MSMEs Showcase etc.

Overall, the event was a resounding success, setting the stage for continued momentum and progress in India's manufacturing landscape.

The distinguished resource person was Ms. Deepali Jain – Certified Sales and Purpose Coach.

The inaugural session commenced with honoring the guest Ms. Deepali Jain with the plant sapling by the Director Dr. Timira Shukla. Ms. Deepali Jain started the session by asking the students about their dreams and understanding their career aspirations. The objective of the session was to sensitize students for summer internship and how to convert their internship into final placement opportunities.

After that Ms. Deepali conducted some fun activities for students to make them realize their hidden potential and advised them to be optimistic to use every opportunity to make themselves grow in their personal and professional life.

She explained students about importance of “Skill set/ Passion / Career / Money in the start of their corporate lives and what can be the long-term perspectives to keep in view and mind. The event was well–received by the students and others. They found it to be informative and insightful. The session helped them to understand the different aspects of corporate career and the opportunities that are available in the industry.

In the end, Prof. Yachna Malhotra presented the memento to Ms. Deepali Jain as a token of gratitude extended a vote of thanks. The session was highly interactive and participants appreciated the insights delivered by the speaker.

Performance Panorama comprised three engaging levels, each designed to push participants beyond their comfort zones and foster skill development in a competitive yet supportive environment.

Levels:

1.         Mind the Pipe: Teams demonstrated impeccable time management, seamless teamwork, and effective leadership as they guided basketballs through pipes to paper cups at the finish line within a strict time limit.

2.         Blindfolded Ball Clash Challenge: Communication, coordination, and strategy were put to the test as blindfolded teams navigated a course, passing a ball through checkpoints while overcoming obstacles and avoiding clashes with opposing teams.

3.         Ultimate Treasure Hunt Challenge: A race against time and wit, where teams deciphered clues to uncover hidden treasures within a designated area.

The judging panel comprised Prof. Ashutosh Sharma and Prof. Neha Shrotriya. Teams were evaluated on coordination, creativity, active listening, and time management.

Dr. Timira Shukla, Director along with PGDM Chairperson Dr. Anusha Agarwal, Club Coordinator Dr. Richa N Agarwal, and the esteemed judges, presented appreciation certificates and trophies to the winners. Certificates of participation were distributed to all participating teams.

The Overall Winning Team accolade was secured by:

·         First : Talent Graphites

·         Second: Fantastic Four

·         Third: Happiness Ambassador

Individual awards were also presented,:

·         Best Team Player awarded :  Atharv P. Singh

·         Best Problem Solver : Md. Sehnool

·         Best Management Shayari accolade : Pranjal Gaur

There were many participants from various institutes of NCR, among them PGDM Students performed very well and got awarded with participation certificates. It was great learning experience for the students.

The objective of the conference was to provide a robust platform for expression of interest and cognitive thoughts and promote research among all the active participants in the conference .The session was held on the basis of presentation, discussions and followed with one to one feedback. The experts talk based on the Shecession, Gender Parity, Gender Equality, Gender Parity index. The focus of the session was on research papers that addressed actual issues and situations and pros and cons of Role of Women Empowerment in Economic Development.

The talk was delivered by Alumnus PGDM (2006-2008 batch) Mr.Pradeep Chaprana, Head, Talent Management in Samsung.

Dr. Anusha Agarwal – PGP Chairperson welcomed the guest by presenting a plant sapling. Prof. Durba Roy introduced Mr. Pradeep Chaprana to the audience.

Mr. Pradeep started the session by sharing his experience at I.T.S School of Management. Further, he shared his journey from campus to corporate. He spoke about the career in Human Resource as a HR Manager. During his address, he emphasized on the changing of mindset about the perception about salary package. He said that except being focused about higher salary packages, budding managers should try to be focused about being ethical. He said that the role of a HR manager should be holistic in nature to provide a brighter future to the organization as well as to the society.

He highlighted several examples of corporate/Industries, where HR managers are doing great job to create positive environment for the employees as well as for employers so that organization can sustain for a long in the market.

He answered all the queries asked by the students satisfactorily.

At last Dr. D.K. Pandey presented a memento as a token of gratitude to Mr. Pradeep.

Dr. Pooja Nanda, Associate Professor (Business Analytics ) Amity University, Noida and Dr Richa N. Agarwal, Associate Professor, Area Head (HR/OB) , I.T.S School of Management use the resource person for the workshop.

The initial session was conducted by Dr. Richa N. Agarwal who explained various HR frameworks (LAMP, HR ANALYTICS) and taught students a range of Excel functions, along with different metrics, charts, and dashboards. The LAMP framework stand for logic, Analytics, Measures, and Process; which are four critical components of a measurement system that drives strategic change and organizational effectiveness..

Dr. Pooja conducted the second session, covering fundamental concepts of Tableau, a visualization tool, various types of graphs, storytelling, distinctions between analysis and analytics, as well as discrete and continuous data. Students got to know about Tableau which is a powerful data visualization software that allows users to create interactive and shareable dynamic dashboards, reports, and visualizations from various data sources. Dr. Pooja explained how analysis deals with events that have already happened while analytics is about taking care and predicting future aspects.

The session was highly interactive and provided valuable knowledge.