engaging tech and media-focused event titled “Digital Buzz Fest” on 7th April 2025. The event was designed to challenge and stimulate participants through creative and interactive

activities in the domain of digital media and personal branding.

The event commenced at 1:30 PM in the Dronacharya Auditorium, graced by our esteemed

Chief Guest, Mr. Anish Dadhich, a well-known social media influencer and young

entrepreneur. As a token of appreciation, a sapling and memento were presented to Mr.

Dadhich by Prof. (Dr.) Ajay Kumar, Director, I.T.S School of Management, and Dr. Anusha

Agarwal, PGP Chairperson.

The event began with a motivating inaugural address by Prof. (Dr.) Ajay Kumar, who shared

the vision behind the formation of the Social Media Club and emphasized the importance of

creativity, innovation, and digital literacy in today’s dynamic world.

Following this, Mr. Anish Dadhich inspired the audience by sharing his journey as a content

creator, entrepreneur, and startup enthusiast. He discussed the significance of digital presence,

content strategy, and personal branding in the current entrepreneurial landscape.

There were two activities in this event.

1. Resume Making Video

2. Infographic Design

Participants demonstrated strong creativity and design skills.nThe entries were

judged by Mr. Anish Dadhich and Prof. Yacchna Malhotra and following result announced:

Resume Introduction Video

 1st Position: Team Fusion

 2nd Position: Team Tech Titans

 3rd Position: Team Invictus

Infographic Design

 1st Position: Team Invictus

 2nd Position: Team Fusion

 3rd Position: Team Ultimate Player

All winners were felicitated with trophies, and gift hampers, presented by Mr. Anish Dadhich (Chief Guest), Prof. (Dr.) Ajay Kumar (Director), Dr. Anusha Agarwal (PGP Chairperson), Dr. Prachi Pachaury (Club Coordinator) and Prof. Yacchna Malhotra. The event witnessed the enthusiastic presence of 93 students of PGDM (24-26) Batch and support of faculty members, including : Dr.Divya, Dr.Kamal, Dr. Namita and Prof. Ashutosh. “Digital Buzz Fest” left a lasting impression, serving as a perfect blend of learning, innovation, and entertainment.

The event commenced with the ceremonial lamp lighting and was graced by distinguished guests Ms. Ishika Taneja, Spiritual Leader, Guinness World Record Holder, Miss World Tourism 2018 accompanied by Dr. Ajay Kumar, Director, I.T.S School of Management, Dr. Sunil Kumar Pandey, Director, UG and IT, Dr. V N Bajpai, Director, I.T.S Ghaziabad and Dr. Nancy Sharma, Vice Principal, UG.

The dignitaries encouraged all participants, emphasizing that the spirit of participation transcends the importance of winning. Guest of the day Ms. Taneja inspired the audience with her message on sincerity and commitment toward personal endeavours. She highlighted that spiritual orientation is essential for higher performance and meaningful life achievements. The inaugural ceremony concluded with captivating dance performances and instrumental renditions.

The first day of this grand fest featured competitions across Fourteen events, including Nukkad Natak, Group Dance, Face Painting, Fashion Show, Solo Singing, Business Plan, Creative Writing, and Business Quiz. Participating institutions included prestigious colleges such as Shaheed Bhagat Singh College, Motilal Nehru College, Sri Aurobindo College, RKGIT, Maitrei College, Bharti College, Mata Sundari College, and Kamla Nehru College, among others. All winners received trophies, certificates, and cash prizes for their outstanding performances.

The session commenced with a welcome address by Prof. (Dr.) Ajay Kumar, Director, I.T.S School of Management, who emphasized the importance of understanding consumer behavior in shaping effective marketing strategies. He highlighted how social influences like family and peer groups are vital in today’s dynamic market environment.

The lecture was delivered by Dr. Rekha Dahiya, who provided an in-depth overview of key psychological and sociological factors affecting buying behavior. She explained family roles such as initiator, influencer, buyer, and decider with real-life examples and case scenarios.

Dr. Dahiya also discussed the impact of reference groups, including peer influence, opinion leaders, and aspirational figures, in shaping purchasing choices. Additionally, she elaborated on lifestyle stages—such as young singles, families with children, and empty nesters—and their differing consumption patterns, linking them with targeted marketing strategies used by brands.

More than 95 students attended the session, which concluded with a Q&A segment and a vote of thanks. The session enriched students’ understanding of customer-centric marketing and offered valuable perspectives for both their academic and professional journeys.

On Day 1, the sessions emphasized the fundamentals of Business Analytics, explaining the distinction between Business Intelligence, Analytics, and Data Science, and highlighting various types of analytics (descriptive, diagnostic, predictive, and prescriptive). A hands-on session on Excel focused on essential techniques such as data cleaning, pivot tables, and advanced functions like LOOKUP and conditional formatting.

Day 2 delved into Business Analysis frameworks, documentation processes such as BRD and FRD, and best practices in Data Visualization and storytelling. This day also included practical exposure to Power BI, enabling participants to design interactive dashboards and work with DAX functions.

On Day 3, the focus shifted to Data Analytics using Python. Participants were introduced to key libraries such as Pandas, NumPy, and Matplotlib, followed by a session on the role of a business analyst in project management, covering methodologies like Agile and Waterfall. Practical work involved performing exploratory data analysis (EDA) and basic forecasting models using Python.

Day 4 explored advanced dashboarding and storytelling techniques, offering comparative insights into Power BI, Tableau, and Looker Studio. Business case studies such as customer churn analysis and sales forecasting were discussed. Participants engaged in hands-on practice building interactive dashboards using Tableau and Looker Studio.

Finally, Day 5 was a full-day deep dive into Tableau.

The FDP concluded with the design and publication of comprehensive business dashboards addressing various domains like sales, marketing, and HR.

Overall, the FDP significantly enhanced expertise in business analytics tools and methodologies, equipping the learners with the necessary skills to integrate data-driven decision-making into academic, research, and consultancy projects.

The Session was conducted by Ms. Sonia Tuteja ,Team lead, Talent Acquisition at Jorie Health Pvt Ltd.

The session began with an explanation of how AI processes large volumes of raw data, while Generative AI, such as ChatGPT, assists in tasks like resume screening, job description creation, and candidate engagement. The use of AI-powered tools in recruitment was highlighted, showcasing their role in automated screening, chatbots, and predictive analytics, which help reduce manual effort and enhance efficiency.

The session explored the growing use of AI-powered tools in recruitment, including automated resume screening, chatbots for candidate interactions, and predictive analytics for better hiring decisions. These technologies help recruiters identify top talent more effectively while enhancing the overall candidate experience.

Despite the advantages, the discussion also addressed key challenges and ethical concerns associated with AI in hiring. Issues such as algorithmic bias, data privacy concerns, and the potential lack of human connection in AI-driven recruitment were highlighted

Beyond recruitment, the session touched on the broader applications of AI in workforce planning, performance management, employee engagement, and virtual HR assistants. AI-driven insights are helping HR professionals predict workforce trends, personalize employee experiences, and enhance decision-making in talent management.

The session was highly interactive, encouraging students to actively participate and ask questions regarding AI’s growing significance in HR. The discussion provided a comprehensive understanding of how AI is reshaping talent acquisition strategies, preparing future HR professionals to adapt to the evolving landscape of recruitment technology.

The conference was organized by Satyawati College, University of Delhi, in collaboration with the Indian Council of Social Science Research (ICSSR). The central theme of the conference was: "From Campus to Community: Women Leading Campaigns Within and Beyond Academia."

Ms. Skand's paper explored the dynamic roles women play in initiating and sustaining activism both within academic institutions and in broader societal contexts. Her research drew attention to the challenges and triumphs of women as change-makers, bridging the gap between campus-based initiatives and community-level impact.

Her presentation was well-received by peers, academicians, and panelists alike, and it contributed meaningfully to the dialogue on gender, leadership, and social activism.

Key learning from the FDP were:

Entrepreneurial Mindset & Problem-Solving – Identifying real-world problems and validating business ideas.

Lean Startup & Design Thinking – Using user-centric approaches to build and test solutions.

Value Proposition & Business Model Canvas – Creating structured business strategies aligned with customer needs.

Finance for Entrepreneurs – Understanding budgeting, planning, and fundraising.

Go-To-Market Strategies – Techniques for successfully launching and positioning a product in the market.

AI Ventures & Intellectual Property for Startups – Exploring AI-driven business opportunities and legal frameworks.

Capital Investment and Funding models and the role of financial structuring in business sustainability.

MVP- Guidelines for creating an MVP, Identifying key functionalities (example: Zappos). Prioritizing features and testing the MVP and gathering customer feedback for iteration and improvement.

Over all the 5-day FDP was enriching and insightful to understand the start-up ecosystem  supplemented with an opportunity to meet the Policy makers, Start-up Founders, Incubator heads and faculty colleagues from other institutes.

The session was graced by the presence of distinguished speaker, Ms. Vinita Srivastava, Talent Acquisition Head, Amazon. The talk started with the welcome address by Prof. (Dr.) Ajay Kumar, Director I.T.S. School of Management by highlighting the main points from the profile of our esteemed guest.

Ms. Vinita Srivastava, Talent Acquisition Head, Amazon, offered a thoughtful and effective discussion that reflects on her own journey and practical advice that she gained through her many years of experiences in her career. She reframed traditional definitions of success in the context of agility towards opportunities, resilience, and lifelong learning. She shared valuable insights about how one should pursue their dreams and relate to success. She engaged students with mentimeter to share what they think about success and how can mistakes makes perfections. She concluded her talk with poem which states that enjoy every moment in life.

The session was quite interactive where more than 100 students joined and asked many relevant questions and our guests answered them all very elaborately. The session was then concluded with the presentation of a plague of honor by Prof. (Dr.) Ajay Kumar, Director I.T.S. School of Management as a token of gratitude.

The important areas touched by Advt. Anuj Saxena are.

1.      Types of Senses like sight (vision), hearing (audition), smell (olfaction), taste (gustation), and touch (tactile sense), that give happiness to the people in different manners.

2.      Mental Frame work- The engagement of the people which gave short term happiness.

3.      Ego- People who want recognition, power to get happiness.

4.      Spirituality- The only way that leads to never ending happiness because the voice comes from your soul and stimulate your mind to perform only those work which gives you happiness.

Advocate Saxena shared lots of stories and shlokas of Bhagavad Gita and discussed its impact on the behavioral aspects of human beings. He also connected ancient wisdom with contemporary challenges, highlighting stress management, work-life balance, and emotional resilience.

The session was followed with a question/ answer   round where students proactively participated.

The guest talk was concluded by the valuable word of thanks of Prof (Dr) Ajay Kumar who also expressed his opinion on the various aspects of the topic and gave memento to our guest Advocate Anuj Saxena.

Chief Guest of the day addressed the gathering on the current status of Aatmnirbhar Bharat, Vikshit Bharat and role of MSME in Indian Economy, followed by Guest of Honors, Ms. Ashwini Lal, IES, Additional Development Commissioner, MSME, Ministry of MSME, Government of India. Shri Jagdeep Kumar Rana, Executive Director, (RS) NRO, Indian Oil Corporation Ltd focused on the directions of MSME and functioning of MSME through different schemes for startups, entrepreneurs and procurement and enlightened the audience on vendor development program and other activities related with goods and services. There were a range of dignitaries from Government, PSUs, Industries, Entrepreneurs and Executives. Dr R K Bharti delivered opening remarks on current statistics of different areas of MSME. Students gathered practical knowledge on vendor services and how to associate with MSME’s concerned areas for procurement in goods, services and works. The platform catered to presentation of entrepreneurs, industries, and business providers on different areas of businesses like products, machines, manufacturing and technical services for procurement and association with concerned department. The Indian scenario for export import in terms of lack of export culture, local business environment, quality awareness, awareness on international business environment, language barrier, high cost economy, missing volumes and ignorance about local and international rules and regulations were highlighted too.